To the Editor: It was widely reported that Mike Bloomberg spent a half billion dollars in roughly three months' time during his failed presidential bid in late 2019 and early 2020. At the time, it made me wonder just how much private health insurers were spending to convince seniors to trade in their Medicare for Medicare Advantage (MA), because I saw Joe Namath pushing MA on TV just as often as I saw Mike Bloomberg pushing his candidacy.
The only difference has been that Mayor Mike bowed out on March 4, 2020 and Broadway Joe is still going strong. In fact, he has been joined by Joan Lunden, Jimmy "JJ" Walker, Joe Theisman, Bill Engvall and a host of other celebrities giving Medicare Advantage the hard sell, every day on every network and cable channel. It is nearly impossible to watch TV for an hour without seeing 5 or more of these deceptively named Medicare "Helpline" ads.
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