“If we don’t show up on the Census, it’s like Thanos snapped his fingers and we all just disappear,” said Lurie Daniel Favors, General Counsel for the Center for Law and Social Justice at Medgar Evers College, at a Jan. 14 press conference kicking into high gear a campaign to raise awareness of this year’s U.S. Census.
At New York University’s Kimmel Center for University Life, Mayor de Blasio, 2020 Census Director Julie Menin and Deputy Mayor for Strategic Policy Initiatives J. Phillip Thompson announced that the city would spend $8 million on a media campaign to educate people about the Census, which residents can begin submitting March 12. About $3 million of that funding will be used to advertise in community and ethnic publications and television to reach out to undercounted communities and immigrants.
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