The unions that represent nearly-Fire Department Emergency Medical Technicians and Emergency Medical Service officers are taking to the airwaves with a six-figure radio and social-media campaign that makes their case for pay parity with other first-responders like Police Officers and Firefighters.
The ads are running on 1010 WINS, WBLS, and HOT 97. The unions are exploring cable TV ads as well. The campaign will also include newspapers and social media.
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